{"title":"Modern Treads: The Discount Tire Poster Collection","description":"\u003cp\u003e\u003cem\u003eModern Treads: The Discount Tire Poster Collection\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003epresents 15 oversized posters from approximately 1900 to 1930 that celebrate industrial innovation and the growing popularity of the automobile. Following the urbanization of Paris, industry giants such as Michelin, Dunlop, Continental, Pirelli, and Goodyear followed the footsteps of talented lithographers and recognized posters as an effective form of communication. Drawn exclusively from the Collection of Discount Tire, the posters trace both artistic innovation and industrial transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnfolding across four overarching themes, the exhibition reveals how artists played a vital role in shaping the imagery and ideals of a rapidly modernizing world. Through bold graphics, luminous color, and innovative storytelling, \u003cem\u003eModern Treads\u003c\/em\u003e highlights the surprising relationship between rubber manufacturing and modern art. Tire companies turned to artists working in styles ranging from classical antiquity to movements such as Art Nouveau, Art Deco, and Impressionism to create compelling advertising imagery. \u003cem\u003eThe Golden Radius\u003c\/em\u003e focuses on the symbolic power of the tire within a culture driven by speed, mobility, and aspiration. Advertisements framed tires as gateways to freedom and exploration, encouraging viewers to envision journeys across real and imaginative terrain.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"playforever-loretino-verona-mini-toy-car","title":"Playforever Loretino Verona Mini Voiture Jouet","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\n\u003cp\u003e \u003cspan\u003eNous sommes ravis de vous présenter la voiture de course Loretino Verona - une version réduite, mignonne et ludique, de son grand frère, Bruno.\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTout en noir avec des touches de chrome, Loretino Verona est la preuve vivante que la taille ne fait pas tout. 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Léger et facile à tenir, mais conçu pour durer, comme tous les produits Playforever, il est magnifiquement conçu et conçu pour durer toute une vie.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e \u003cbr\u003e\u003cspan\u003eUn trésor d'héritage classique qui peut être transmis et utilisé pendant des générations.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e 1 an et plus\u003c\/li\u003e\n\n\u003cli\u003e 5,43\" L x 3,46\" l x 2,75\" H\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cspan\u003ePlastique ABS avec revêtement UV brillant.\u003c\/span\u003e \u003cspan\u003ePoli à la main avec soin.\u003c\/span\u003e \n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"Play Forever","offers":[{"title":"Default Title","offer_id":30176120438893,"sku":"025578","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/3794\/files\/PF-1G101_2000x_42861e02-2449-43c1-8eef-5045ae5cfc92.webp?v=1779901770"},{"product_id":"mucha-basic-art-series","title":"Série d'art de base Mucha","description":"\u003cp\u003eAvec son style décoratif immédiatement reconnaissable, l'artiste tchèque et maître de l'Art nouveau Alphonse Mucha (1860-1939) a défini l'esthétique de la fin du siècle. Dans des tons évocateurs de pêche, d'or, d'ocre et d'olive, ses compositions séduisantes de motifs, de fleurs et de belles femmes sont devenues emblématiques de la Belle Époque.\u003c\/p\u003e\n\n\u003cp\u003e L'œuvre de Mucha imprégna l'illustration, les affiches, les cartes postales et les créations publicitaires de son époque. Ses remarquables affiches de l'actrice Sarah Bernhardt étaient particulièrement célèbres. Outre ce délicat travail décoratif, Mucha nourrissait également de profondes convictions politiques. Avec son cycle monumental L'Épopée slave, il exprima son soutien indéfectible au panslavisme, prônant l'indépendance politique des nations tchèques et slaves vis-à-vis de l'Empire austro-hongrois.\u003c\/p\u003e\n\n\u003cp\u003e Rédigé en association avec la Fondation Mucha, ce livre présente des œuvres clés et présente toute la portée de l'œuvre de Mucha, de la décoration à motifs à ses illustrations de livres, affiches, photographies et peintures monumentales.\u003c\/p\u003e\n\n \u003cp\u003e\u003cem\u003eCouverture rigide, 96 pages.\u003c\/em\u003e\u003c\/p\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":32720023421037,"sku":"018395","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/3794\/files\/815qo7ic-ol.jpg?v=1736288938"},{"product_id":"loretino-race-car-red","title":"Voiture de course Loretino rouge","description":"\u003cp\u003e Voiture de course Loretino rouge\u003c\/p\u003e","brand":"Play Forever","offers":[{"title":"Default Title","offer_id":32720209641581,"sku":"026026","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/3794\/files\/PL-R805_Rufus_Bertie-1_2000x_a865ea33-1c98-4737-9017-547f6985e748.webp?v=1779901590"},{"product_id":"trouser-socks-womens-winged-victory-of-samothrace","title":"Chaussettes Primevère Alphonse Mucha","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\n \u003cp\u003eAvec chaque paire de chaussettes MuseArta, vous découvrirez un style intemporel qui raconte sa propre histoire. Plus qu'un simple accessoire, ces chaussettes sont de véritables toiles à porter, alliant confort et design tendance. Chaque point est une œuvre d'art, tandis que chaque fil témoigne d'un savoir-faire de qualité supérieure. Non seulement elles garderont vos pieds bien au chaud, mais leurs motifs tendance sublimeront également votre tenue. Ces chaussettes fantaisie dégagent une touche d'élégance et vous permettent d'afficher votre style unique.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eCes chaussettes sont inspirées de l'image \"Primrose\" d'Alphonse Mucha.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan class=\"metafield-multi_line_text_field\"\u003eMatière : 80 % coton, 18 % polyamide, 2 % élasthanne\u003cbr\u003e\u003c\/span\u003e Laver en cycle délicat et suspendre pour sécher.\u003c\/p\u003e","brand":"F1 Generation","offers":[{"title":"États-Unis 6,5 - 9","offer_id":41531080736877,"sku":"026206","price":18.99,"currency_code":"USD","in_stock":true},{"title":"US 9 - 13,5","offer_id":41531082342509,"sku":"041481","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/3794\/files\/AM-PR-08.webp?v=1716760530"},{"product_id":"alphonse-mucha-cowslip-journal","title":"Journal des primevères d'Alphonse Mucha","description":"\u003cp\u003e\u003cspan\u003eCe journal de haute qualité met en valeur une célèbre image d'Alfonse Mucha, avec une superbe couverture estampée et des fonctionnalités pratiques telles qu'une pochette, des marque-pages et une fermeture magnétique. Le cadeau idéal pour tous ceux qui s'intéressent à l'histoire de l'art. Dimensions : 23 x 15 cm.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eCouverture rigide | 176 pages lignées.\u003c\/span\u003e\u003c\/p\u003e","brand":"Texas Bookman","offers":[{"title":"Default Title","offer_id":42021268160621,"sku":"042697","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/3794\/files\/91NZr2p7QaL._SL1500.jpg?v=1737576218"},{"product_id":"route-66-natural-bamboo-knit-socks","title":"Route 66 Natural Bamboo Knit Socks","description":"\u003cp\u003eHit the open road in style with these Route 66 socks, featuring desert landscapes, cacti, and the iconic highway sign that symbolizes America’s great road trip. Perfect for adventurers or anyone who loves the call of the open highway, they bring a little wanderlust to your wardrobe. Crafted from ultra-soft bamboo fibers, they’re breathable, hypoallergenic, and naturally antibacterial, keeping your feet fresh mile after mile. With anti-odor comfort and a smooth, snug fit, these socks are built for long journeys, spontaneous detours, and everyday adventures alike. Each pair purchased also helps us donate school socks to children in need.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural fibers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHypoallergenic\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAntibacterial\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAnti-odor\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e69% Bamboo, 25% Spandex, 6% Nylon\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout Sexy Socks\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey are a Cape Town-based social enterprise on a mission to change lives, one pair of socks at at time. 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Comes beautifully packaged in a reusable organdy pouch—perfect for gifting or keeping for yourself.\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Catstudio","offers":[{"title":"Default Title","offer_id":44013215318125,"sku":"044718","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/3794\/files\/route-66-dish-towel-dish-towel-catstudio-343229_1024x1024_2x_35d3d7f8-b721-4a2c-8758-e58f0806ffb0.webp?v=1770838977"},{"product_id":"route-66-drinking-glass","title":"Route 66 Drinking Glass","description":"Celebrate the iconic spirit of Route 66 with this striking drinking glass. Featuring an original design rendered in vibrant organic inks with shimmering silver and gold accents, this 15-ounce frosted glass brings timeless Americana to your table. Durable and dishwasher safe, it's perfect for everyday use or as a collector's piece. 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